Joico
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Joico Blond Life Brightening Mask
This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.
Joico Blond Life Brightening Veil
Protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness. Genius Brightening Veil instantly safeguards strands while boosting shine, doubling hair’s strength, and leaving hair super-manageable and frizz-free. Rich exotic oils help restore your golden glow to its glistening best.
Joico Blonde Life Brightening Conditioner
Forget those overly heavy treatments designed for “bleach blondes.” Our deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you shine and detangling power that makes you feel bubbly all over.
Joico Blonde Life Brightening shampoo 300ml
Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
Joico Blonde Life Brilliant Glow Oil
Get ready for a blast of crystal-clear shine and softness that puts a powerful spotlight on blondes. Just a single application of Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest hair, nourishing and protecting each delicate strand with a megawatt gleam.
Joico Blonde Life Violet Conditioner 250ml
Instantly cool brassy tones and brighten cool blonde hair
Help maintain healthy-looking hair with brilliant shine
Nourish and protect fragile blonde hair
Provides incredible slip and detanglingJoico Blonde Life Violet Shampoo 300ml
Instantly cool brassy tones and brighten cool blonde hair
Help maintain healthy-looking hair with brilliant shine
Nourish and protect fragile blonde hair
Rich lather gently cleanses hairJoico Blonde Life Violet Tone Foam
Light as a cloud and cool as can be…that’s the beauty of Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, bouncy, and super soft.