Joico’s Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity – the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.

Benefits

• Color vibrancy lasts up to 8 weeks*
• Free of SLS/SLES sulfate
• Provides UV protection for longer-lasting color
• Increases shine, manageability and strength
• *Tested with permanent and semi-permanent hair color; when washing hair 2-3 times a week using Colorful Shampoo