Joico Blonde Life Violet Shampoo for Cool, Bright Blondes


Joico Blonde Life Violet Shampoo¿s powerful-but-gentle, sulfate-free formula banishes those unwanted yellow tones, so blonde hair gets instantly back to that coveted cool, bright, protected shade you know and love


  • Instantly cool brassy tones and brighten cool blonde hair
  • Help maintain healthy-looking hair with brilliant shine
  • Nourish and protect fragile blonde hair
  • Rich lather gently cleanses hair

Key Ingredients

  • Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
  • Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
  • Arginine, a naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

How To Use

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Follow with Blonde Life Violet Conditioner.


Size: 300ml

Buy Now - Pay Later

4 Interest Free Payments

4 x R120
Brand: Joico
Type of Product: Shampoo