Meet the va-va-voom mousse that delivers extraordinary, crunch-free volume so you can create the ‘do of your dreams. With Joico Joi Whip, you’ll enjoy luxe volume, hold and shine in one airy “poof” of protection from frizz and damage.

Benefits

• Creates lasting volume and body
• Boosts shine
• Fights frizz and flyaways
• Thermal protection up to 450 F (232 C)
• Protects against pollution*
• Paraben-free
• Silicone-free